SIMEK’S is a rapidly growing consumer packaged goods company. The brand had recently launched in the Chicago market at several retailers including Jewel-Osco, Super Target, Pete’s Fresh Market and Walmart.
Page One Public Relations was retained to launch the SIMEK’S brand in the Chicago market through a mix of traditional media outreach, influencer marketing and partnerships.
The challenge was to find an exciting way to promote a new company that focuses on meatballs and lasagna and turn it into something exciting and newsworthy.
To make a splash in the Chicago market, Page One identified and collaborated with top-tier food social influencers to create a “Pass the Plate” influencer event to be held at Jewel-Osco. Page One planned and executed the event, including negotiating contracts, creating content, and organizing caterers.
More than 150 people attended the “Pass the Plate” party at Jewel Osco. From a media standpoint, Page One was able to secure TV segments on ABC and CBS local affiliates, WGN-TV and TastyTrade Financial Network to reach an overall audience of 940,869 in the Chicago market. The company was also profiled on Forbes.com, Lux & Concord, and the Local Tourist, among others. The influencer campaign garnered more than 8,000 static ‘likes’.